to expand it and the brand experienced annual double-digit sales growth as it became an international brand under Deckers guidance. The company imported and sold only 28 boots in its first year, so Jensen turned over his ownership stake to Smith to manage, as he had other commitments. The next year, they released a new line based on a collaboration with the jewelry company Swarovski. The company was founded by the Australian surfers Brian Smith and Doug Jensen in California in 1978. This led the brand to open their first physical store in the SoHo neighborhood of New York City in 2006 and later that year, its first international store in Japan.
The original boots are based in traditional Australian design, originally quite popular with surfers looking to warm their feet after spending a lot of time in the water. While many thought the trend would not last, the boots have seen a tremendous resurgence, outgrowing previous sales. As of 2015, UGG also began a collaboration with Pixar to launch a capsule collection featuring the brand's lifestyle with the film Inside Out, Pixars newest.
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The company also maintains operations in Flagstaff, Arizona, to oversee e-commerce. Ugg, holdings Inc., registering a US trademark on a rams head log in 1985 with the words Original. As a premium brand, and to maintain prestige, there is limited use of coupons or other promotions, though they are available. Smith had attended uclas Anderson School of Management and was living in Santa Monica, California when he and Jensen applied to Country Leather for rights to distribute their products in the United States. Brady has since been seen regularly wearing his classic boots, and they have caught on with many other football players, expanding the brand's reach with men. With the launch of the 1994 Winter groupon centre remise en forme poitiers Olympics in Lillehammer, Norway, the brand shot to international attention as many members of the.S. In the years since the boots appeared on Oprah, many celebrities, including Kate Upton, Blake Lively, Kate Hudson, Sarah Jessica Parker, and many others have been seen wearing the boots. A year later, in 2001, they began to advertise their products to men, initially featuring Tom Brady of the New England Patriots in its ad campaigns.
The trademark is registered in over 130 countries, including the United States, for footwear, bags, clothing, outerwear, home goods and a number of other products. While a premium brand, discounts are also frequently available for the mens line, as well, helping make these boots more affordable to people new to the brand. While the brand is most popular with women, it increasingly appeals to men as well, and as the line has expanded into other varieties of footwear, they now produce a wide range of attractive mens footwear in addition to the more classic styling. UGG, australia is a division of Deckers Outdoor Corporation, and is a maker of quality footwear. The parent company, Deckers, has expanded to over 1 billion in annual sales since its humble beginnings and sales of just.5 million in 1995. Due to their warmth, sales are heavily seasonal and weather dependent, with frequent spikes during heavy snow and cold weather. Some controversy has revolved around the use of sheepskin, but the brand has made great efforts to ensure the skin utilized is skin that would have otherwise been wasted, as sheep are commercially raised for other uses, including meat and milk production, and the sheepskin. Later, in 2003, Oprah Winfrey included the boots and the brand as one of Oprahs Favorite Things, leading to a massive surge in sales.